May 28, 2024

It’s no secret that the digital industry is booming. From exciting startups to global brands, companies are reaching out to digital agencies, responding to the new possibilities available. However, the industry is fast becoming overcrowded, heaving with agencies offering similar services — on the surface, at least.

Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at how to make side projects work and why they’re worthwhile, drawing on lessons learned from our development of the ux ompanion app.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all.

Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at how to make side projects work and why they’re worthwhile, drawing on lessons learned from our development of the ux ompanion app.

Why Integrate Side Projects?

Being creative within the constraints of client briefs, budgets and timelines is the norm for most agencies. However, investing in research and development as a true, creative outlet is a powerful addition. In these side projects alone, your team members can pool their expertise to create and shape their own vision — a powerful way to develop motivation, interdisciplinary skills and close relationships.

Building into the identity and culture of an agency can also lead to new client work. These projects act as a road map, showing clients exciting new technologies and ideas that will differentiate you from competitors. One of our earliest projects turned our website into a brochure, optimized for the first iPad’s touch interactions. By demonstrating the final product, we went on to win a project to create a similar product for a new client.

A significant shift in mindset is required to support either type of side project — weighing the longer-term, incremental benefits against committing what would otherwise be immediately billable time. Many agencies do this with a time-bound model of 80% client time versus 20% time, inspired by Google’s successes with Gmail and Google Reader which they have since (tellingly) phased out. I’d instead recommend the following guidelines.

29 thoughts on “What you can expect from Personal Shopping

  1. Wow, marvelous weblog layout! How long have you ever been running a blog
    for? you made blogging glance easy. The full look of your web site is magnificent, as well as
    the content! You can see similar here sklep internetowy

  2. I absolutely love your blog and find a lot of your post’s to
    be just what I’m looking for. Would you offer guest writers to write content
    for you? I wouldn’t mind creating a post or elaborating on some of the subjects you write
    regarding here. Again, awesome blog! I saw similar here: Najlepszy sklep

  3. I like the helpful info you provide in your articles. I’ll bookmark your
    weblog and check again here frequently. I’m quite certain I’ll learn lots of new stuff right here!
    Good luck for the next! I saw similar here:
    Najlepszy sklep

  4. Wow, superb weblog layout! How lengthy have you ever been blogging for?

    you make running a blog look easy. The whole glance of your web site is magnificent,
    let alone the content material! You can see similar here ecommerce

  5. Hi there! Do you know if they make any plugins to assist with SEO?
    I’m trying to get my blog to rank for some targeted keywords
    but I’m not seeing very good results. If you know of any
    please share. Many thanks! You can read similar art here: Sklep online

  6. Howdy! Do you know if they make any plugins to
    help with Search Engine Optimization? I’m trying to get
    my blog to rank for some targeted keywords but
    I’m not seeing very good success. If you know of any
    please share. Kudos! You can read similar blog here:
    Ecommerce

  7. Hi! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords
    but I’m not seeing very good success. If you know of
    any please share. Many thanks! You can read
    similar article here: Sklep internetowy

  8. Hello there! Do you know if they make any plugins to help with Search Engine Optimization? I’m
    trying to get my blog to rank for some targeted keywords but I’m
    not seeing very good gains. If you know of any please share.
    Cheers! You can read similar article here: Scrapebox AA List

Leave a Reply

Your email address will not be published.